Cinema ads are short ads that play before the trailers and movie start. They roll while audiences are entering the movie theater, finding their seat, and getting settled in the theater. These ads play to a captive audience, as most moviegoers come prepared to watch and engage with the content on the screen.
“Cinema advertising is eight times more effective at making your brand stand out from the crowd than television. If you show people an unbranded still from an ad, three times as many cinemagoers will actually recall which brand it is for, when compared with TV viewers.
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