Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What is campaign management? Campaign management is the planning, execution, tracking, and analysis of a marketing initiative, sometimes centered on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc.
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