SMS marketing is the act of a business sending a text message campaigns, promotions, news, updates and more to customers who have opted in. The term “SMS,” stands for “short message service” and brands use this form of communication to interact with their customers on a more personal level.
Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing.