Marketing collateral is any media material used to promote a company's products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and digital magazines. Anything you can use to communicate your company's brand message is considered marketing collateral.
The biggest reason to invest in marketing collateral is simple: it helps you tell a story. Marketing collateral helps you tell a consistent story to potential customers. And without the help of a professional marketing agency, you won't be able to tell that story as well.
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