Radio advertising comes in three main categories: live reads, spoken by an on-air personality; sponsorships, which show a business sponsoring a radio segment such as traffic or weather; and produced spots, which can incorporate dialogue, background music, sound effects, or even a short, catchy tune known as a jingle.
Radio advertising is any advertising effort featured via AM, FM, satellite, or online radio. Radio advertising typically takes the form of commercials between segments or sponsored, featured daily or weekly segments.
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