Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of information.
Set out your objectives, for example increasing your brand awareness with more social media followers, or directly converting already warmed-up leads into paid customers. Be aware that you may need repeated campaigns to achieve high impact, just like any other marketing activity, so keep your KPI numbers realistic.
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